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Showing posts with label social media policy. Show all posts
Showing posts with label social media policy. Show all posts

Caution! Pulling back the social media curtain could lead to hiring discrimination

The social networking explosion has created an “Age of Transparency” for individuals who share their lives – the good, the bad and the ugly – for the entire world to see. As of January 2010, there were more than 500 million global subscribers to Facebook, with 103 million residing in the U.S. – a leap from 43 million a year earlier or an annual increase of 145 percent! Even more astonishing: The growth rate within the 35-54 age bracket is up 328 percent in the U.S. over the same period. It’s safe to say nearly everyone is doing it.

The ubiquitous use of Facebook and other social networking websites creates opportunities for hiring managers and HR professionals to “peek behind the curtain” with potential hires. While a helpful resource, social networking sites may also pose an HR risk if discrimination comes into play during the screening process.

To make sure you don’t cross any legal lines, consider these tips before scouring social networking sites:

1. Don’t judge a book by its cover. Photos appearing on social networking sites often depict individuals having fun with friends and family and may not always be flattering. Judge candidates on how they present themselves during face-to-face interviews. It’s their professionalism in an office environment that you are concerned with most.

2. Check out LinkedIn for the professional point of view. While Facebook is a friends and family communication portal, LinkedIn is its professional counterpart. Reviewing LinkedIn content will give you a much better perspective of an individual’s career history, skill set and professional presentation.

3. Avoid out and out discrimination. Some managers may dig deep into a prospect’s past, and, in turn, uncover spiritual, political, social or sexual preferences in the process. Using this information and other protected categories to discriminate in the hiring process is unlawful. Some states, like California and New York, have privacy laws preventing employers from interfering with employees’ private lives.

4. Social networking sites don’t always present the facts. Many people provide inflated details about their personal lives to hide certain information or to paint a desirable picture to friends and family. Focus your hiring decisions on resumes, interviews and references to avoid relying on disinformation.

5. Add social networking rules to your company policy. The best practice to avoid misuse of social networking sites is having a written policy that clearly informs hiring managers about what information can and cannot be considered in the review process.
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Can employees vent their workplace frustrations on personal blogs?

Jane had an awful day at work, butting heads with her manager about how she handled a particular project. Later that evening, still fuming about the run-in, she signs into her personal blog account and lets loose about how much her manager irritates her. And she doesn’t stop there: She continues her blog post by trashing the company and how they treat their employees.


As an employer, can you restrict employees from blogging about workplace concerns – and if you learn of negative or damaging posts, can you act on them?

The answer may depend on whether you’re a private or public employer.

In a 2006 survey co-sponsored by the American Management Association, it was revealed that nearly 2% of employers have fired workers for offensive blog content, including posts on employees’ personal, home-based blogs.

“Employee bloggers, who can be fired, or “dooced” in blog parlance, for blogging at work (and at home on their own computers) face increasing risk of termination by employers struggling to keep a lid on legal claims, regulatory fines, and security breaches. With the blogosphere growing at the rate of one new blog per second, industry experts expect the ranks of dooced employee bloggers to swell.”

And for those employees who feel this type of action is a violation of their rights to free speech under the First Amendment, Nancy Flynn, author of Blog Rules and executive director of The ePolicy Institute, shares:


“Employee bloggers mistakenly believe the First Amendment gives them the right to say whatever they want on their personal blogs. Wrong! The First Amendment only restricts government control of speech; it does not protect jobs. Bloggers who work for private employers in employment-at-will states can be fired for just about any reason—including blogging at home on their own time or at the office during work hours.” (American Management Association)

Ms. Flynn points out an important distinction here and it concerns the actions private employers can take. But what about public employers? Do they have the same right to terminate an employee for improper blogging?


In the paper, Blogging While (Publicly) Employed: Some First Amendment Implications , Paul M. Secunda compares the First Amendment free speech implications for public and private employers – and what the future holds for employees who choose to blog about their workplaces. He explains:


“While private-sector employees do not have First Amendment free speech protection for their blogging activities relating to the workplace, public employees may enjoy some measure of protection depending on the nature of their blogging activity. The essential difference between these types of employment stems from the presence of state action in the public employment context.”

It should be noted that, regardless of whether an employee works for a private or public business, certain speech about unionization or working conditions is protected. For example, it could be a violation of the law for an employer to take action against an employee blogging about an experience with sexual discrimination at work. It could also be a violation to retaliate against an employee for complaining about workplace safety issues. Obviously, an employee would enjoy greater protection under these circumstances if he or she issued a formal complaint with the employer before sharing information on a personal blog.


(Check your state laws, too, since many states prohibit employers from disciplining or firing employees for activities they pursue offsite, on their own time. These “off-duty conduct” statutes often contain language protecting employees who “use legal products” (such as cigarettes) off-duty, as well as protection against any employee conduct that doesn’t break the law. This coverage could apply to employees who keep a personal blog. )

One important step you can take to discourage negative or damaging blogging by your employees is to include a written policy in your employee handbook. With Gradience Handbook Manager Software, you can easily create a comprehensive, legally compliant handbook that addresses, among other things, the issue of blogging. One of the recommended policies, “Use of Company Communication Systems”, covers employee blogging/social networking sites and provides guidelines for employees to follow, such as “(Company) expects that employees will be respectful to the Company, fellow employees, our customers, partners and competitors. Employees must not post materials that violate the privacy or publicity rights of another individual or entity.”
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Employees putting your data security at risk?

Odds are good that they are, according to the latest research.

More employees are ignoring data security policies and engaging in online activities that could put their employer at risk, according to a survey released by Ponemon Institute. Even more worrisome is knowing that they’re doing it even if they understand it’s wrong.

The top data security offenses include copying secure data to USB drives or disabling security settings on mobile devices like laptops. Some employees admit to losing USB sticks that stored confidential corporate data, but failed to report it to the company immediately, the report said.

Almost 31% of employees surveyed said they also engaged in social-networking activities from work computers. More than half (53%) said they downloaded personal software on company computers, heightening the risk of infecting the corporate network with malicious software.

Mobile technologies that let employees do more while on the road are contributing to the issue, said Larry Ponemon, chairman and founder of Ponemon Institute, in a blog entry. As the use of mobile devices grows, the inability to enforce data security policies could increase the possibility of data breaches. "I'm seeing a confluence of conditions that appear to be contributing to this challenge to data integrity," he said. (PC World)

Negligent online activity puts not only data security at risk, but could also be putting the company’s reputation in a vulnerable position. Remember the Domino’s incident?

About 60% of corporate executives feel they have the right to know how employees portray themselves and their organizations in online social networks, according to the Deloitte LLP Ethics & Workplace survey. However, most employees (53%) say their activity on social networks should be none of their employers’ business.

Whether it’s your data security or corporate reputation you’re looking to protect, having a sound social media policy is your first line of defense. We’re all adults here, but once in a while we all need a friendly reminder of what it means to be responsible online.

Social media policies will differ from company to company, but they all share a few key points: understanding what unacceptable online behavior is, being mindful of the business’ image, using good judgement and knowing that employees represent of the company.

For more help on developing a social media policy, read these past posts:

Bosses concerned over employees’ online behavior, employees say “butt out”

Domino’s employees fired, charged after “gross” video goes viral

The impact of social media on corporate culture

Dangers of using social networking sites to screen applicants
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Don’t Facebook when home from work sick?

You feeling like you're coming down with the flu, so you use some of your paid sick time and stay home from work. Should you also stay away from Facebook?

Last month, a Swiss woman was fired from her job after surfing Facebook while out sick, according to her employer.

The employee said she could not work in front of a computer and needed to lie in the dark, but was later seen to be active on Facebook. Her employer, the National Suisse insurance company, said in a statement that her actions had destroyed the company's trust in the employee.

"This abuse of trust, rather than the activity on Facebook, led to the ending of the work contract," said a National Suisse spokesperson.

The woman admitted to using Facebook on her cell phone, but accused her employer of spying on her by sending a mysterious friend request that allowed the company to see her activities on the social network. The company denied her accusation and said a colleague witnessed her online activity.

So we want to know: When you stay home from work sick do you spend time on Facebook? Should employers care?

Leave a comment and let us know what you think.
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Bosses concerned over employees’ online behavior, employees say “butt out”

Sixty percent of businesses executives feel they have a right to know how employees portray themselves and their organizations in online social networks, according to the Deloitte LLP Ethics & Workplace survey.

Even though bosses might want to know what their employees are up to on the Internet, employees aren’t ready to open up. More than half of workers (53%) say their activity on social networks should be of no concern to their employers. Younger employees are in the most agreement, with 63% of 18- to 34-year-old respondents believing that employers have “no business” monitoring their online activity.

While they may not be ready to let their bosses in on the conversation, most employees seem to have a clear understanding of how their activity is a risk to their employer’s reputation. As much as 74% of respondents believe online social networking sites make it easier to damage a company’s reputation.

“With the explosive growth of online social networks, such as Facebook and Twitter, rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputational risk for many organizations and their brands,” said Sharon Allen, chairman of the board, Deloitte LLP.


Just last month, Domino’s Pizza went into crisis control mode after two employees posted a video online showing themselves contaminating food while preparing it for delivery. The “gross” video went viral, resulting in embarrassment on the part of company executives and a couple of felony charges for the employees.

“While the decision to post videos, pictures, thoughts, experiences and observations is personal, a single act can create far reaching ethical consequences for individuals as well as employers. Therefore, it is important for executives to be mindful of the implications of this connected world and to elevate the discussion about the risks associated with it to the highest levels of leadership,” said Allen.


If they’re worried about the reputational risk it poses to their organization, most executives don’t seem to be doing much to curb it. Only 17% of executives surveyed said they currently have programs to deal with the possible risks related to employees’ activity on social networks. However, nearly half (49%) of employees stated that such guidelines would do little to change their behavior online.

“One-third of employees surveyed never consider what their boss or customers might think before posting material online,” Allen continued. “This fact alone reinforces how vulnerable brands are as a result of the increased use of social networks. As business leaders, it is critical that we continue to foster solid values-based cultures that encourage employees to behave ethically regardless of the venue.”

Read these related posts for more information on the impact of social networking on corporate culture and how to set social media policies:

Domino’s employees fired, charged after “gross” video goes viral


The impact of social media on corporate culture


Dangers of using social networking sites to screen applicants
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Domino’s employees fired, charged after “gross” video goes viral

On Monday, two Domino's Pizza employees posted videos on the Internet that resulted in their current unemployment, and also managed to create a disastrous PR storm for their former employer.

The two Domino's Pizza employees posted videos on the Internet showing themselves violating various health-code standards while preparing food for delivery. Since their video became a hit on YouTube, the employees have been charged with felonies for delivering prohibited foods.

A statement on the company’s corporate website apologizes for the unacceptable actions of their former employees and asks that customers continue their support, despite this embarrassment.

“The opportunities and freedom of the Internet is wonderful,” the statement reads. “But it also comes with the risk of anyone with a camera and an Internet link to cause a lot of damage, as in this case, where a couple of individuals suddenly overshadow the hard work performed by the 125,000 men and women working for Domino’s across the nation and in 60 countries around the world.” (Workforce Management)

Company President Patrick Doyle has also posted a video of his own in response to the “gross” video created by his former employees. Domino’s spokesman Tim McIntyre said the company is looking into what can be done to prevent anything like this from happening in the future, but says there’s only so much the Domino’s can do.

"You can be the safest driver, you know," McIntyre said. "But there's going to be that Friday night someone's drunk and comes from out of nowhere. You can do the best you can, but there's going to be the equivalent of that drunk driver that hits the innocent victim." (Advertising Age)

The food safety issues involved in this case can be kept under control with a combination of training, policy enforcement and complying with regular food safety inspections. But how can a company control what employees are saying about them online?

It’s impossible for a company to fully control what an employee is going to say or do on the Internet in regards to their employer. What companies can do is set standards and clear policies outlining responsible online behavior within the office and when an employee discusses the company on their own time.

Major companies including the BBC, Sun Microsystems and IBM have written social media guidelines for employees to help manage the risk that accompanies these online conversations. Each of these companies has a set of guidelines clearly posted on its website and serve as great examples when developing your own social media policies.



Policies will differ from company to company, but it’s important to have a clear set of standards that everyone in the organization can follow. Remember to run your social media policy through the legal department before distributing anything to employees. Finish the process with employee training that explains the company’s policy and how to act responsibly when talking about their employer online.

Like Domino’s spokesman said, “the opportunities and freedom of the Internet is wonderful,” but some employees may need help understanding the responsibility that comes along with talking about their employer online.

Do you think having a social media policy could have helped Domino's in the company's current situation? Does your organization train employees on responsible Internet use? Leave a comment and let us know.
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