Corporate giving, it’s never too late to start

Though there’s only a few weeks left until the year is over, it’s never too late to start a corporate giving program. Even during tough times, evidence shows that philanthropy is a solid business investment.

In a 2007 survey of corporate executives by the Boston College Center for Corporate Citizenship, 61% said corporate citizenship makes a “tangible contribution to their company’s bottom line.” In nine out of ten industrial sectors, corporate philanthropy had a positive impact on corporate revenue, according to a study presented at the 2004 meeting of the International Communication Association.

There’s no time like the present to put together a corporate giving program and make a difference in the community. If you want to give back before the year is up, you only have a few weeks left to get going. Start with these simple ideas for corporate giving:

  • Organize a canned food drive. Have everyone in the office bring in canned goods to be donated to a local food bank. Encourage more employees to give by providing an incentive such as a day to dress-down at the office. Visit Feeding America to find a food bank in your area.

  • Give employees a day to volunteer. Allowing employees to volunteer on the company’s time shows goodwill and improves employee morale. Pay it forward and give employees a day to give their time to a local charitable cause.

  • Hold a bake sale. Have everyone in the office bake their favorite holiday treat and bring it in for a company bake sale. Donate the proceeds to a local charity.

  • Put leftovers to good use. Once you’ve sent happy holiday wishes to employees and customers, take your leftover company Christmas cards and put them to good use. There’s a number of ways to repurpose your business holiday cards, including sending a card to a wounded soldier, sick child or to a neighbor in need. Read this article for a full list of ideas.

  • Sponsor a clothing drive. A clothing drive is a great way to give back to community members in need and also help employees clean out cluttered closets. Donate clothing to nonprofit organizations like Goodwill, the Salvation Army or a local homeless shelter.

Few things say “Happy Holidays” better than a charitable donation. Foster employee teamwork and show your corporate goodwill by giving back to the community during the holiday season and throughout the year.

No comments:


Labels :

Copyright (c) 2010. Blogger templates by Bloggermint